Vikki Goodwin took 48 percent of the vote in the March 3 Democratic primary for Texas lieutenant governor. She now faces Marcos Velez in the May 26 runoff after Velez finished with 31.5 percent and Courtney Head received 20.5 percent. Goodwin has turned to a steady stream of YouTube videos to reach voters directly before that date.
Primary Numbers Give Goodwin Clear Lead
Goodwin built her margin in the March primary through strong performance in western Travis County and surrounding Austin suburbs. Her district, House District 47, delivered reliable support that translated into a first-place finish statewide. Velez and Head split the remaining votes, leaving Goodwin with the largest share but short of the majority needed to avoid a runoff.
| Candidate | Primary Vote Share |
|---|---|
| Vikki Goodwin | 48% |
| Marcos Velez | 31.5% |
| Courtney Head | 20.5% |
The runoff format requires Goodwin to expand beyond her base while Velez works to consolidate the other two candidates' supporters.
YouTube Channel Becomes Main Campaign Tool
Goodwin runs the official channel @GoodWin4Texas. She posts regular interview clips and campaign updates that explain her positions without relying on traditional media gatekeepers. One recent appearance on CBS Texas highlighted her record as a four-term state representative. The videos focus on concrete issues rather than broad slogans, giving viewers direct access to her answers on state policy.
This approach fits a candidate who announced her bid in May 2025 and has spent the past year building name recognition outside the Capitol. The channel now serves as the primary vehicle for reaching Democratic voters ahead of the May 26 ballot.
